About Origination

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What Origination is

A partner trusted at the highest levels

Origination designs and delivers strategic platforms that strengthen relationships, shape perception and accelerate commercial outcomes for global financial institutions and leading brands.
 
What differentiates us:
Absolute attention to detail
Deep understanding of senior audiences
Strategic clarity and commercial focus
Discretion and trust
International delivery with precision

John Saunders

Founder and CEO

John started his journey in the events industry at the age of just 16 and has since immersed himself in travel, hospitality, and events. Holding a degree in International Business and Hospitality Management, he founded his first event marketing agency 25 years ago. John also founded luxury travel agency Exosphere and The Virtual Event Company. With experience managing projects for up to 10,000 guests across global locations, he boasts an enviable network and collaborates closely with boards, marketing teams, and individual clients, offering strategic advice on brand and event content.

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Sophie Edwards

Founder and Client Services Director

Sophie has dedicated 21 years to the events industry. After graduating from Leeds in 2003, she gained extensive experience in events, marketing, and communications agencies before joining forces with John at Exosphere in 2009. Together, they co-founded Origination in 2018. Sophie's portfolio includes organising events worldwide, ranging from intimate gatherings of 15 to large-scale productions hosting up to 2,000 attendees, showcasing her versatile expertise.

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Global footprint

We deliver platforms across Europe, the Middle East, Asia and the Americas, wherever your relationships require presence.

Philosophy

We believe the most powerful business outcomes happen when people feel valued, understood and connected. Our role is to create the environments where that becomes possible.